Memory Works: Simple Stories NEW “Destinations” Line … and “ele.ment.ary” and “Life Documented” too!

Yeah, this gets kind of confusing even to me, and I’m a MEMORY WORKS consultant, LOL!

Here’s the scoop … and I’m gonna’ go back to the beginning:

Memory Works is a direct sales company from Utah (kind of a “mom and pop” if you will) who for al has sold scrapbooking products from a variety of popular companies, including BASIC GREY, MY MINDS EYE, BO BUNNY, PINK PAISLEE, and more.

I joined Memory Works as a consultant in February 2007, when all of my local scrapbook stores closed and I was no longer able to get my fix of the “latest and greatest” products … so I decided to become a Memory Works CONSULTANT to support my habit (yes, I am purposely making a drug reference … ‘cuz it’s all so addicting!)

In 2010, Memory Works began producing their OWN line of products called Simple Stories. Here is the philosophy behind it, from the SIMPLE STORIES BLOG by Amber Crowell, the co-owner (with her husband Kevin Crowell) of Memory Works:

About Simple Stories
A Simple Solution

As a busy mom and scrapbook business owner who is passionate about telling our story, I became frustrated, stressed and guilty with the hobby that I loved so much. Instead of scrapbooking as a creative outlet or something that brought me joy – it started to become just another job on my to do list. It seemed I never had enough time to scrapbook. I put creative pressure on myself to make every page perfect or to compose the most eloquent journaling. I felt guilty for being so behind, and was overwhelmed with so many photos.

In fact, as my children grew it become disheartening as they wanted to see photos or look through albums. I had piles of half finished layouts, photos still on my computer and incomplete albums – but nothing to really tell our story!

With all my supplies, years of scrapbooking, and passion for preserving our memories I had very little to show for it. Thanks to Stacy Julian and Big Picture Scrapbooking, I started storing my printed photos in divided 4×6 page protectors in a 12×12 album – just so my children could view our photos before I scrapbooked them. I’ll never forget the first time we looked through our “album” together – It was amazing to see our children laughing, smiling, and remembering. No patterned paper, no embellishments, no perfectly designed layouts – just our memories and our story. At that moment I realized what my hobby was all about.

I loved the concept of simply inserting photos into divided page protectors, along with decorative scrapbook elements, for quick and easy scrapbooking and instant gratification. However, I wanted an even simpler solution for my busy life. Instead of cutting, cropping, embellishing and creating my own handmade elements from scratch I wanted a product that featured stylish, pre-designed element pieces in just the right sizes (to fit those page protector pockets perfectly!)

That’s where the Simple Stories concept was born and we’re thrilled to now share our solution with other scrapbookers: A system that would allow them to balance their hobby with their busy lives and products that would help them share their memories in a simple, yet beautiful, way! It was a dream come true to finally be able to launch our Simple Stories concept in January 2010 when we introduced our signature kit Life Documented.

Needless to say, Amber is SO not alone and the Simple Stories concept took off mightily, with crazy-good sales for the first SS line, “Life Documented.” I was one of those anxiously in line to purchase this amazing kit, as I planned to use it for my first go at PROJECT 365.

With all the buzz about Life Documented, I decided to take pre-orders for the kit so that it wouldn’t sell out before I and my customers got one, LOL. And since it was already January and many of us were using the kit for a project that started January 1, everyone wanted their Life Documented kits ASAP. The pre-orders worked out famously, as we all got our kits quite quickly and, after anxiously awaiting them, were so impressed with the quality and design of the product.

Note: If you go to the Simple Stories section of my WEBSITE currently, it does show a listing for the (original version) of the Life Documented kit. However, it has been out of stock for a while and, to my understanding, will not be re-stocked. But don’t despair … a new and improved version is on the way!
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Now fast forward to Summer of 2010. Based on the huge success of the Life Documented kit, Memory Works decided to launch a second kit in the Simple Stories series. It’s called “ele.ment.ary” and it uses the same simple scrapping approach but this time to make School Days albums or just to make layouts for all those school photos.

As MAY FLAUM from SCRAPBOOK UPDATE showed HERE, with the Simple Stories lines, you don’t have to stick to the divided page protector method … you can also use the products on regular layouts, card, and other projects. One really cool thing about ele.ment.ary is that, unlike the bright-bright colors of most school lines, it’s kind of distressed and mellow looking … which means it looks GREAT with old school photos. Now I’m not calling you “old” but you could certainly scrapbook some of YOUR school photos with this, couldn’t you? {If it makes you feel any better, I’m “old”, too, LOL}.

I could tell that “ele.ment.ary” was going to be popular, so I also took pre-orders on it. Again, all went very well … my customers and I were able to get our kits and accessories quickly. And again, we were very happy with the quality and design of the ele.ment.ary products.

If you’re interested, there are still some (original version) ele.ment.ary kits available HERE along with some of the matching accessories. For the reason I say “original version,” you have to stay tuned, silly …
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Now we’re in 2011 and it’s time for yet a third Simple Stories line … “Destinations.” This new line will be perfect for scrapping those vacations, past or present. I know that when Memory Works asked its consultants and customers what topics they would like to see covered by Simple Stories, “vacations and travel” was at the top of the list. Ask, and you shall receive!

I think Destinations is going to look beyond awesome with Disney photos, with it’s mix of primary colors along with black touches to bring out the “Mickey” and “Minnie” in all of your photos. It’s also, like the other Simple Stories lines, so stinkin’ versatile that you’ll be able to use it on many, many layouts. I’ve started scrapping all our trip photos using the divided page protector method, for three reasons:

1. On vacations, I take TONS of photos. If I were to scrap my usual layouts for all of the photos I want to include, my travel scrapbooks would take forevah! to complete, and they would weigh more than a cruise ship.

2. I want my travel books completed quickly, while the memories are still fresh for my journaling, while the ticket stubs are still handy, and we can enjoy reliving the trip and sharing it with others right away.

3. It’s so easy! Develop photos, slip ’em in the pockets, journal on a 4×6, pop that in, add some pretty paper and accents … DONE. Not as fancy as usual but DONE.

Anyhow, I was one of the many who asked for a Simple Stories travel line, so of course I *need* to order some Destinations! For one thing, I have a stack of Disney photos just waiting to be scrapped. I also think this line will look great with pictures from our Seattle trip, don’t you? Not to mention school field trips and other random events throughout the year.

All 3 Simple Stories lines have a unique, kind of colorful, kind of shabby look that so many of us love. I know that many people, while they love the concept of PROJECT LIFE by BECKY HIGGINS … just don’t care for such a clean, linear, precise look in their scrapbook products. Well, if that’s the case, be sure to check out the Simple Stories line. I think you’ll really like it.

So where does that leave us today? Why, anxiously awaiting the release of – as my post title indicates – the NEW “Destinations” line and ~ could it be? ~ a re-release of the popular “ele.ment.ary” and “Life Documented” lines!

Stay tuned … more information is right around the corner :)

{I mean, really, STAY TUNED! My next entry will tell you about how to PRE-ORDER “Destinations” … and some other things …}.