ARCHIVER’S scrapbooking chain sent out this e-mail recently. I’m not on their mailing list so I copied it from a posting online; I apologize for the lovely ‘chopped up’ quality :)
I’m on the West Coast and have never been to an Archiver’s, altough shopping there is on my Scrapbook Bucket List :) I’m rarely even in an LSS anymore – all of mine closed years ago – so the thought of being in a scrapbooking warehouse of sorts is pretty exciting! Alas, I’ll have to cross 2 large states to reach the closest one!
Archiver’s Locations:
But when added to their BANKRUPTCY NEWS from the recent past {where the irony of them shafting some of those small manufacturers they now propose to support has been mentioned} and now this e-mail, it’s starting to feel like another thing I’ll have to remove from the Bucket List as impossible {like seeing The Oprah Show in person, boo hoo}. In other words, I have to wonder: Will Archiver’s even be around by the time I can travel to one?
The message boards are blazing with reaction to the above Archiver’s e-mail. Here’s the gist of some of the comments, both good and bad:
– Archiver’s is clearly NOT a small business and trying to cast themselves as part of Small Business Saturday was tacky and unwarranted. While they ARE a small chain {33 stores} in comparison to big boxes MICHAELS {1000+ stores} and HOBBY LOBBY {800+ stores}, they do not meet the definition of a small business {25 locations or less; they missed it by 7}. Personally, I don’t read that they think they ARE a small biz, just that their continued existence helps to keep ‘small biz’ scrapbooking vendors alive. And that they are similar in many ways to a small business in that their home office and individual store staffs are relatively small. I was surprised to hear that only 30 home office employees run a chain of 33 stores; I had pictured a much bigger ‘corporate headquarters’ type of set-up.
– Archiver’s in the past seemed to be practicing “Goal: World Scrapbooking Domination”, putting stores in close proximity to local scrapbook stores {LSS’s}, which many feel was a targeted and successful attempt to shut the smaller stores down. So isn’t it ironic that they now would like to cast themselves as a ‘small business’ or small business supporter?
– Archiver’s has made other business mistakes – like employees who seem to lack scrapbooking knowledge or interest, installing Memory Labs in their stores which don’t seem overly popular, must’ve been hugely expensive, and take up lots of store space that used to hold product, etc. So to send this e-mail that seems to imply that it’s the customers’ faults that Archiver’s is struggling is like a slap in the face.
– Scrappers who do have Archiver’s stores nearby enjoy shopping there, feel they offer something special, and they try to support them with their dollars. Shoppers realize that if we as customers don’t show our support, i.e., spend our scrappy dollars there, we simply won’t have them as a choice eventually. And no one wants that :(
– The e-mail from Archiver’s didn’t bother some scrapbookers at all. They either found it harmless, just the truth being spoken, a necessary cry for help, etc.
Please remember, I stated these are not MY opinions per se, just a compilation of things I’ve seen expressed on the message boards.
Again, as someone who’s never shopped at Archiver’s, I can’t comment on their business practices, their employees, etc. But I can say that if I DID have an Archiver’s within driving distance, I would be there as much as possible. I do have other loyalties to keep with my scrapbooking dollar {as a MEMORY WORKS consultant since 2007, a lot of my dollars have gone there obviously … but they are closing effective 12-31-13} and other places I like to buy basics {Michaels, etc.}.
But I personally wouldn’t take offense to the Archiver’s e-mail. It would’ve opened my eyes to the dire straits they appear to be in, and would’ve renewed my interest in and commitment to shopping there. Hoping it wouldn’t be too little, too late for “us” to save them …
Are you an Archiver’s customer? What has been your experience with Archiver’s? Did the e-mail bother you or no? Do you think Archivers is on its way to closing down?
Even if you don’t have an Archivers close enough to shop at, I’d love to hear your opinions on this issue. Like THIS post I wrote a while back, scrapbooking stores, manufacturers, and customer support is an issue that’s going to keep coming up as more stores continue to fight to stay in business in these tough times … or give up when it’s no longer possible.
Do we as scrapbookers “owe” anything to these retailers? And if we don’t monetarily support them, are you okay if they close?
Please leave your Comments below!
